COVID-19 hit manufacturing firms in an unanticipated and unexpected way. For the first time in history, supply, demand, and employee availability influence globally at the same time. As manufacturing firms get through the short-term situation, these firms need to consider the situation beyond the haze of uncertainty towards possible future alterations to the manufacturing sector. The present crisis will boost their adoption. Manufacturing companies swiftly comprehended that they required fine tools for precisely predicting current modifications in consumer demand and alleviating supply sources. To remain pertinent and assimilate to altering customer behaviors, manufacturing firms should adopt flexible operating frameworks to lead in this active environment. Digital transformation is becoming a vital part of the consumer’s buying journey. Augmenting consumer experience and efficiently managing association is critical in the current environment, as the responsive manufacturing firms make now when customers are liable will strongly impact future post-COVID-19 public view.
Case – Reference no. 621-0036-1
Authors: Muhammad Usman Tariq
Published by: Abu Dhabi School of Management
Published in: 2021
Length: 11 pages
Topics: Manufacturing; Disruption; COVID; Leadership; Business impact
