Amazon accumulates massive consumer data daily, and machine learning algorithms perform details about vendor’s inventory and sales and the remaining work. With the knowledge of the purchase history, searches, GPS-based location, and page views by customers. The system can match customer’s profiles with thousands of others with the same interests to provide appropriate recommendations. To persist as a competitive business in a crowded market, Amazon maintained its relationship with customers remarkably. The firm managed to augment its sales and the regular size of the consumer basket size by providing services and products customized distinctly for each specific consumer.
Case – Reference no. 621-0031-1
Authors: Muhammad Usman Tariq
Published by: Abu Dhabi School of Management
Published in: 2021
Length: 12 pages
Topics: Digital journey; Artificial Intelligence; Innovation; Intelligence
