Personal Assistant Services company (Pasco.) will Provide quality services for Abu Dhabi residents by ensuring that they get errands run for them at their convenience and ensure comfort to the residents by offering timely services. The company can take advantage of the gap in the Abu Dhabi market for such services. In Abu Dhabi, the employment to population rate is 78%, whereas the unemployment rate is 4.4%. The high employment rate indicates that the target audience may be very busy hence requiring the type of services provided by Pasco. The company will ensure great offers and quality services with a small profit cost to attract and achieve customer satisfaction. Providing a sophisticated and unique mobile app and the website will make the business efficient as customers can easily approach the company. The targeted goals and objectives will eventually be realized through innovative ideas, teamwork, and focusing more on customer satisfaction.
Case – Reference no. 822-0005-1
Authors: Muhammad Usman Tariq; Hessa Alblooshi
Published by: Abu Dhabi School of Management
Published in: 2022
Length: 12 pages
Topics: Quality; Services; Business; Competition; Customers
