The introduction of technological advancement in a firm initiates a diversified set of operational challenges to customer experiences. Customers demand less waiting time at the gas stations and a method to get information about various services provided in the gas stations. Emirates National Oil Company (ENOC) can offer an application to determine a specific station’s working hours and peak time hours. Usually, the managers responsible for deploying technology into routine use are much better equipped by experience and knowledge to mentor that innovation’s progress than handle its adoption. ENOC performed a little marketing test to learn more about the services and products and improve them. ENOC may develop a mobile app that will notify the users of the number of vehicles present at the ENOC gas stations. Users will be given the liberty to find the most convenient gas station on their respective route in the least amount of time. The usage of this app will reduce the traffic on the roads. It will also help individuals with medical conditions to spend less time at the station. Moreover, it will enable the citizens to find the fuel station which is the least crowded and make their lives much more manageable.
Case – Reference no. 621-0052-1
Authors: Muhammad Usman Tariq, Amer Ali Al-Nuaimi
Published by: Abu Dhabi School of Management
Published in: 2021
Length: 18 pages
Topics: Operational challenges; Customer excellence; Facilities; Prediction; Management
