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Selective focus of make-up products in shop.

Sephora Smart Customer’s Experience Enhancement

In 1969, Sephora emerged as a perfume store in France. The business model of Sephora ...
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Etisalat’s Breakthrough Employee Engagement Recipe

The case discusses the largest telecommunication company in the United Arab Emirates (Etisalat) employee engagement ...
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Hospital Operations Excellence in the UAE – A Case Study at King’s Hospital

This case focuses on the King’s Hospital’s strategic approach for operational excellence as one of ...
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Student Enrolment Challenges in Abu Dhabi Education Sector: A Design Thinking Opportunity

United Arab Emirate (UAE), with its capital Abu Dhabi, in decades has evolved as a ...
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Abu Dhabi: The Emerging Tourist Destination

The Capital city of the United Arab Emirate (UAE), Abu Dhabi, has evolved into a ...
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Al Ain’s Marketing Efforts for Its Vitamin D Water in the UAE and GCC Market

The case focuses on the marketing strategies adopted by the UAE-based Agthia Group company manufacturer ...
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