Etisalat’s Breakthrough Employee Engagement Recipe
The case discusses the largest telecommunication company in the United Arab Emirates (Etisalat) employee engagement strategy and operational excellence initiatives. The telecom company achieved the Innovation in Employee Engagement Award during the recent Human Resource Summit in Dubai, whereas new research discovered that 91 percent of employees are pleased to work with Etisalat and 85 […]
Hospital Operations Excellence in the UAE – A Case Study at King’s Hospital
This case focuses on the King’s Hospital’s strategic approach for operational excellence as one of the most reputable and largest educational and medical institutions with the best clinical procedures, education, and research, in the UAE. This case highlights the dynamic evolution of the healthcare sector in the UAE that have elevated the market competition through […]
Student Enrolment Challenges in Abu Dhabi Education Sector: A Design Thinking Opportunity
United Arab Emirate (UAE), with its capital Abu Dhabi, in decades has evolved as a prominent destination for tourism and residence by global citizens. The quality of life, security and scope of economic activity offered by Abu Dhabi has attracted investors from various backgrounds to invest in various economic sectors of the emirate. Although Abu […]
Abu Dhabi: The Emerging Tourist Destination
The Capital city of the United Arab Emirate (UAE), Abu Dhabi, has evolved into a world-class tourist destination, thanks to Abu Dhabi Tourism departments commitment to conserving, promoting, and leveraging Abu Dhabi’s heritage, culture, and tourism assets. Abu Dhabi tourism department is working hard to brand Abu Dhabi as a leading tourist destination by investing […]
Al Ain’s Marketing Efforts for Its Vitamin D Water in the UAE and GCC Market
The case focuses on the marketing strategies adopted by the UAE-based Agthia Group company manufacturer of the Al Ain ‘Vitamin D’ range of enhanced water” products. Al Ain’s Vitaminwater is new to the market is trying to establish itself as a highly successful Vitamin water brand in UAE and GCC Markets. The brand is competing […]