This case is based on an actual experience of an enterprising person, Omid Rad, who experiences multiple obstacles in the process of developing a viable and well-received solution to a problem. It reflects the non-linear path of an invention characterized by various challenges that must be overcome before a product can achieve commercial success.
Case – Reference no. 823-0032-1
Authors: S.Ramachandran; Rad,Omid
Published by: Abu Dhabi School of Management
Published in: 2023
Length: 10 pages
Topics: Entrepreneurship, Innovation
